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AI in Fusion

Ask about your ad revenue in your own words

Ask questions about your ad revenue in your own words, in any language, and get answers from your own live data. In Fusion, Content Ignite's ad platform, you can ask Spark, the built-in AI assistant, or connect Claude, ChatGPT and other AI assistants through our MCP server. A daily AI summary tells you what changed and where to look.

Get StartedConnect Claude or ChatGPT
Three AI tools

Spark, your own AI assistant, or a daily summary

All three read the same live Fusion data: revenue, publishers, tags, experiments, integrations and the rest, limited to what your role can see.

Spark, the MCP server and AI summaries: where each one works, what it's best for and how to set it up
OptionWhere you use itBest forSet-up
SparkInside Fusion, on every page. Click the Spark button (bottom right) or press cmd/ctrl + k and choose Ask Spark.Quick questions while you work. It knows the page you're on and the filters you've applied, so "How does this compare to last month?" just works.None. Every Fusion user has full access during the beta.
MCP serverIn your own AI assistant: Claude (web, desktop and mobile), Claude Code, ChatGPT Business, Enterprise and Edu, Cursor, VS Code and any client that supports remote MCP over HTTP.Working with ad data alongside your other tools, or across several organisations, in the assistant your team already uses.Add https://mcp.contentignite.com as a custom connector and sign in with your Fusion account. No tokens or local install.
AI summariesOn your Fusion dashboard (daily snapshot) and on each publisher's page (daily ad setup report).A morning catch-up: the overall picture, what needs attention and the clearest next steps.None. Written fresh each day from 07:00 UTC.
What you can ask

Questions publishers ask every day

Be specific and keep the conversation going: follow-ups such as 'And the week before?' or 'Break that down by ad unit' work well.

Performance

  • “How is revenue tracking this week?”
  • “Which publishers are earning the most?”
  • “Why did fill dip on Tuesday?”
  • “What was eCPM for example.com last week?”

Set-up health

  • “Are there any tag errors?”
  • “Is anything missing from ads.txt?”
  • “Which publishers have tags with errors?”
  • “Are there onboarding steps still to finish?”

How do I…

  • “What does eRPM mean?”
  • “Where can I see revenue by demand partner?”
  • “How do I set up a new ad stack?”
  • “Explain this page.”
MCP server (beta)

Connect Claude to Fusion in four steps

  1. 01
    Add the connector
    In Claude, go to Customize > Connectors, choose Add custom connector, name it Content Ignite and enter mcp.contentignite.com. On Team and Enterprise plans an Owner adds it once for everyone.
  2. 02
    Approve the app
    A page on mcp.contentignite.com shows which app wants to connect and where its access goes. Check it matches, then allow access.
  3. 03
    Sign in and choose access
    Sign in to Fusion, pick the organisation to start in and the access to grant. Viewing your reports, settings and data is always included.
  4. 04
    Ask
    Turn on the Content Ignite connector in a chat and ask in your own words. Every answer that uses your data says which organisation it came from.

Using Claude Code? Run claude mcp add --transport http content-ignite https://mcp.contentignite.com, then /mcp to sign in. Steps for ChatGPT, Cursor and VS Code are in the MCP guide.

Security and access

Built so the AI can't see or do more than you

It sees what you see

Spark and the MCP server work within your Fusion role. They can never see or do more than you can.

One organisation at a time

Answers only cover the organisation you're working in. To work in another, ask the assistant to switch.

Read-only during the beta

Spark never changes your account: ask it to create or edit something and it walks you to the right place. The MCP server only reads data during the beta.

No account changes

A connection can't create or edit users, change passwords or roles, or create API tokens, whatever access it has.

You stay in control

See and disconnect connected apps under Account Preferences > Connected Apps; it takes effect within a minute. Connections expire after 90 days.

Answers you can check

Like any AI, it can get things wrong, so answers link to the relevant page in Fusion. Spark also says whether revenue is gross or net.

Spark in the docsMCP server guideThe reports it reads
FAQ

AI for ad revenue: questions, answered

Can I ask ChatGPT or Claude about my ad revenue?
Yes, if you use Fusion. Connect Claude, ChatGPT (Business, Enterprise and Edu workspaces), Cursor, VS Code or any assistant that supports remote MCP servers to https://mcp.contentignite.com and sign in with your Fusion account. It can then answer questions from your reporting, publishers, tags, experiments and integrations. See the MCP set-up guide.
What is Spark?
Spark is the AI assistant built into Fusion. Ask it about your account in plain language and it looks through your live data and our documentation for the answer. It is on every page, knows which page and filters you're looking at, and saves every chat. Read the Spark launch post.
What is an MCP server, and why does it matter for publishers?
MCP (Model Context Protocol) is the standard way AI assistants connect to other software. Our MCP server lets the assistant your team already uses read your Fusion data, so you can ask "How did revenue compare week on week?" without opening a report or exporting a spreadsheet.
Can the AI change my ad set-up?
Not during the beta. Spark looks things up and explains them; if you ask it to create, change or delete something, it points you to the right place in Fusion. The MCP server only reads data during the beta, and a connection can never manage users, passwords, roles or API tokens.
Is my data safe?
Both work within your Fusion role and one organisation at a time, so they can't see anything you can't. You can disconnect an assistant at any time under Connected Apps. Bear in mind that with the MCP server, what you ask and the data the assistant reads to answer is shared with that assistant's provider, so only connect assistants you trust. See why publishers trust us.
How accurate are the answers?
Answers come from your live Fusion data and our documentation, but like all AI they can occasionally be wrong. Double-check important figures before acting on them; answers link to the relevant Fusion page so that takes a moment. Specific questions ("eCPM for example.com last week") get better answers than broad ones.
What are AI summaries?
Two short reports written by AI each day from 07:00 UTC: a daily snapshot on your dashboard (overall picture, what needs attention, next steps) and a daily ad setup report on each publisher's page (configuration, ad stacks, demand, identity, floors, targeting and unfinished onboarding steps). See AI summaries.
Does it cost extra?
Spark is in beta, and every Fusion user has full access while we fine-tune it. Ask your account manager about your plan.
What languages can I ask in?
Any. Spark replies in British English by default, but ask in another language and it will reply in that language, or ask it to stick to one language from then on. Through the MCP server, your own assistant (Claude, ChatGPT and others) answers in whatever language you use. Money is always shown in your organisation's currency.

See your ad revenue the easy way.

Get a free Revenue Healthcheck: your ad set-up, header bidding and Core Web Vitals scored and benchmarked against similar publishers.

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