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Managed Ad Operations

Managed ad operations for publishers, without hiring an ad ops team

Managed Ad Operations is Content Ignite's outsourced ad ops service for publishers. Our team runs your yield, programmatic demand, direct campaigns and Google Ad Manager inside the Fusion platform, and you keep a full login to see every change we make. It is the Managed Service plan: a retainer plus revenue share.

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What we take on

Everything an ad ops team does, run for you

Your content and commercial teams stay focused on the business. Ours handles the stack behind the ads.

Yield management

Floors, refresh, ad layouts and demand priorities tuned for revenue, with changes A/B tested on live traffic before they roll out.

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Programmatic demand

Prebid header bidding with 100+ SSP integrations, Amazon TAM, AdX and Open Bidding, through our Google Ad Manager, yours, or both.

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Direct campaigns

Send the brief and insertion sheet. We traffic the line items and creatives, then optimise delivery and viewability mid-flight.

Google Ad Manager

Ad units, line items, protections and advertiser block lists handled for you, backed by our Google Certified Publishing Partner status.

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Reporting & alerts

One revenue report across every SSP and direct campaign, refreshed daily, with alerts for ads.txt, CMP and revenue drop-offs.

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Commercial consultancy

An account manager who reviews performance with you and advises on formats, new inventory and winning more direct deals.

How it works

From audit to fully managed in three steps

  1. 01
    Discovery and audit
    We review your current set-up: ad server, SSP contracts, direct advertisers, ads.txt, CMP, page speed and the inventory you could be selling.
  2. 02
    Move onto Fusion
    One tag replaces your ad code. We map your existing ad containers and Google Ad Manager targeting, so nothing on your site needs rebuilding. Most publishers are live within days.
  3. 03
    We run it, you see it
    Our team handles yield, demand and campaigns day to day. Every config, experiment and report sits in your Fusion account, and you can change plan at any time without re-tagging.
In-house or managed

What changes when you outsource ad ops

Same platform either way. What changes is who does the work, and what you pay for it.

Comparison of running ad operations in-house and using Content Ignite Managed Ad Operations
AreaIn-house ad opsManaged Ad Operations
PeopleYou hire, train and cover an ad ops teamOur ad ops team, with a named account manager
TechnologyWrapper, reporting and testing tools bought and run separatelyFusion included: header bidding, dynamic floors, experiments, unified reporting
DemandYour own SSP and ad server contractsOurs, yours, or both, with second-look fill between ad servers
Direct campaignsTrafficked and optimised by your teamTrafficked and optimised by us, reported in Fusion
VisibilitySpread across each vendor's dashboardFull Fusion login: see every change, config and report
PricingSalaries plus tool and vendor feesRetainer plus revenue share, on 3 to 36 month contracts

Want to run some of it yourself? Compare all three Fusion plans, from Plug & Play to Self-Service.

Results

Publishers on Managed Service

+1,710%net revenueTimes Higher Education — moved from a Prebid-only set-up to a fully managed stackRead the case study +131%total revenue, including directLondon South East — with support moving into direct campaignsRead the case study +129%overall revenueKelsey Media — full operational takeover of 28 sitesRead the case study
Their guidance throughout the process was impeccable, and it didn’t take long for us to enjoy the benefits of increased revenue. An excellent team—highly knowledgeable and true to their word in delivering results
JBJulia Barrass, Head of CommercialKelsey Media
FAQ

Managed ad operations questions, answered

What is managed ad operations?
Ad operations (ad ops) is the work of running a website's advertising: setting up ad units and the ad server, managing programmatic demand and floor prices, trafficking direct campaigns, fixing delivery problems and reporting on revenue. Managed ad operations means an outside team does that work for you. At Content Ignite, our team runs it inside the Fusion platform, so you keep full visibility of everything we do.
What does the Managed Ad Operations team do?
We run yield management (floors, refresh, layouts and demand priorities), programmatic demand through Prebid, Amazon TAM, AdX and Open Bidding, direct campaign trafficking and mid-flight optimisation, Google Ad Manager set-up and protections, and reporting. Your account manager reviews performance with you and advises on formats, new inventory and direct sales.
How is it different from Plug & Play and Self-Service?
All three run on the same Fusion platform and tag. Plug & Play is a revenue share where we monetise your inventory with our ad server and demand. Self-Service (SaaS) is a usage-based fee for using the technology with your own Google Ad Manager and SSPs, and your team runs it. Managed Service adds our ad ops team on top: yield management, direct campaigns and consultancy. See the plan comparison.
How much does managed ad operations cost?
Managed Service is priced as a monthly retainer plus a revenue share, on contracts of 3 to 36 months. The retainer covers ad operations and campaign trafficking, so the cost depends on how many sites and campaigns we run for you. Talk to us for a quote.
Can we keep our own Google Ad Manager and SSP contracts?
Yes. We can run your ad server and SSP relationships, ours, or a mix, with one ad server taking a second look at anything the other leaves unfilled. Fusion Mapped keeps your existing GAM ad unit structure, and our team can migrate your targeting for you.
Do we keep control and visibility?
Yes. You log in to the same Fusion account our team works in and can see every config, experiment and report. You can also change your set-up at any time, for example moving from Managed Service to Self-Service, without re-tagging your site.
How do direct campaigns work?
Send us the campaign request and insertion sheet. We traffic the line items in Google Ad Manager and serve JPG, PNG and GIF creatives, HTML5 bundles and third-party tags that meet GAM and IAB specifications. Campaign reports are in Fusion, updated each morning with the previous day's data.
How long does it take to move over?
Most publishers are live within days. You add one tag to your site's head, and your existing ad containers can be reused as they are, so we target them by ID instead of rebuilding your pages. See One Tag for how replacing Google Publisher Tag works.

Hand your ad ops to a team that does it every day.

Talk to us about Managed Service, or start with a free revenue healthcheck.

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