Maximise revenue, efficiency and control.
Your ad stack has grown into a tangle of SSPs, wrappers, tags and dashboards. Fusion pulls all of it back into one platform you control — through one simple integration.
The squeeze is coming from three directions at once.
Every year there is more technology to run, fewer people to run it, and less traffic arriving at the page. The maths gets harder before anyone touches a floor price.
More vendors, more contracts, more engineering hours spent maintaining tags that do not earn anything on their own.
Search and social keep more of the audience on their own surfaces. Fewer sessions reach the pages you monetise.
Value leaks at every hop between the page and the buyer. Most of it never shows up in a single report.
Ad-tech is complex.
It starts simply enough. Your inventory, your ad server, a wrapper and an auction.
Then curation houses, SSPs, agent layers and direct bidders each want their own path to your impression.
Every new route is another integration to maintain, another dashboard to reconcile, another place revenue leaks quietly.
One layer can hold all of it. Every route, every bid, every report — in one place.
Fusion is that layer.
An AI-enabled ad technology and monetisation platform that maximises revenue, efficiency and control for publishers.
One tag on the page. Every SSP, wrapper, ad server and consent tool behind it. One place to change any of it, and one report that reconciles the lot.
Powered by humans, enhanced by AI- 01One integrationA single script tag, deployed once.
- 02Everything behind it100+ SSPs, Prebid, TAM, GAM, CMPs.
- 03Yours to changeNo development queue. No lock-in.
Total control
Change a floor, a placement or an SSP yourself, in minutes.
One platform
Web and app inventory managed from the same place.
More revenue
Competition, floors and refresh working together, not against each other.
Smarter monetisation
Contextual signals and experiments that keep earning after launch.
Ad tech, simplified — and all of it in one stack.
Seven pieces of technology that publishers usually buy separately, integrate separately and report on separately. In Fusion they are one system.
Header bidding wrapper
Prebid, TAM and direct demand competing on every impression.
Dynamic floor technology
Floors that move with demand instead of sitting at last quarter's guess.
Unified reporting
Every SSP, every placement, reconciled in one revenue view.
Contextual technology
Page-level signals that lift value without relying on third-party cookies.
Dynamic placements & experiments
Test layouts on live traffic and keep the version that earns.
Refresh technology
In-view refresh that respects the reader and the buyer.
Web & app compatible
The same stack logic across sites and the mobile SDK.
All of it, one stack
Nothing here is a separate contract, a separate tag or a separate report.
One tag in. Everything else is drag and drop.
Gone are the days of tedious setups and resource-intensive development. Deploy once, then build the stack yourself.
One tag
A simple script tag gets placed on-page, allowing you to integrate multiple ad units, SSPs and third-party tech. It is the only thing your engineers ever have to deploy.
<!-- one tag, every integration --> <script async src="https://cdn.contentignite.com/fusion.js" data-pub="your-publisher-id"></script> // that is the integration.
Platform
Hundreds of SSP and ad-tech integrations, ready to switch on. Manage your technology and your monetisation from the same screen, with nothing waiting on a release cycle.
Ad stacks
Build and reorder header bidding stacks with drag and drop. Add a bidder, set a timeout, change a floor — and push it live to your inventory without touching the page.
Three ways in. Same platform underneath.
Work the way your team already works — in our interface, in your own, or from the AI client sitting next to your inbox.
In-platform
Log in to Fusion and control your ad stacks and revenue through our UI, on desktop and mobile.
Via API
Connect to our API endpoints, build your own UI and work the power of Fusion into your existing workflows.
Via AI clients
Connect to our MCP server and chat and command Fusion through your favourite AI clients.
Not just machine learning and AI — actual humans.
Publishers would recommend Content Ignite
Publishers rated our customer service
Publishers rated their overall satisfaction
Trusted by 100s of publishers.
Independent titles through to premium media networks.
An extension of your team.
When a demand partner comes along and says that they could monetise your inventory better than your current supplier, it very rarely turns out to be true. I’m happy to say though that in the case of Content Ignite that this has actually been the case. Their implementation took literally 2 minutes and within the first week, we started to see an increase on previous numbers.
Knowing and trusting the right long term partner is crucial to any business. Content Ignites’ expertise in the constantly evolving programmatic space, their knowledge, technology and support we enjoy is second to none. Leaving us to focus on the growth of our brands, safe in the knowledge they’ll work with us to achieve our goals.
Take control of your ad stack.
One integration, and a team that treats your revenue like their own.