Analyse revenue distribution across direct, programmatic, and fallback sources to identify opportunities and enhance monetisation strategies effectively.
Visualise demand splits by partner, channel, advertiser, and platform to uncover trends and make informed optimisation decisions.
With features allowing you to analyse;
The Demand Mix Hub visualises revenue sources by channel and partner, helping publishers optimise inventory balance and boost overall monetisation performance.
The Demand Mix report provides a detailed visual breakdown of revenue from various demand sources, including Direct, Programmatic, and Fallback. This allows publishers to easily compare performance and identify opportunities for optimisation.
Dive deeper into your ad inventory's performance by examining metrics across different dimensions such as Partner, Channel, Advertiser, and Platform. This granular analysis helps in pinpointing high-performing areas and those needing improvement.
Understand the source of your direct campaigns—whether initiated by the Publisher or Content Ignite—and analyse their spend and impressions. This insight aids in assessing campaign success and planning future strategies.
Utilise filters like Ad Server Grouping and Dimension Filter to tailor the data presentation to your specific needs, enabling focused analysis and better decision-making.
Leverage interactive charts to monitor trends in Revenue, Impressions, Fill Rate, and Viewability over time. These visual tools facilitate quick identification of patterns and performance shifts.
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