BRAND SAFETY

Providing Tools for Publishers To Create Brand-Safe Environments

Publishers need to rigorously check their website and content for traffic and brand safety risks to avoid being blocked by advertisers and brands from deals or programmatic buys.

THE TECHNOLOGY

How do we Help protect brands on behalf of Publishers?

Take charge of your ads with our customisable control features using Content Ignites' proprietary Contextual technology ! Create agency and brand-specific contextual blacklists, craft negative term lists, and utilise URL segmentation to exclude certain categories, like 'lifeandstyle/love-and-sex' for example. These tools are essential for managing Programmatic Guaranteed and Private Marketplace (PMP) deals, ensuring your content aligns perfectly with brand preferences.

WAYS To Monitor Brand Safety

Monitoring Brand Safety Risk Across your Domains

Adult Content

Constant scans of your websites to analyse the risk to brand safety from Adult themed content based on textual analysis and its descriptive content.

Alcohol Content

Constant scans of your websites to analyse risk to brand safety from Alcohol themed content based on textual analysis and its descriptive content.

Fusion Drugs content checks by Content Ignite

Drug Content

Constant scans of your websites to analyse risk to brand safety from Drug themed content based on textual analysis and its descriptive content.

Hate Speech

Constant scans of your websites to analyse risk to brand safety from Hate Speech content based on textual analysis and its descriptive content.

Phishing

Constant scans of your websites to analyse risk of fraud in which a website masquerades as a reputable entity.

Malware

Constant scans of your websites to analyse risk of a malicious website designed to harm a user or website visitor.

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