Trust
An Ad-Tech Partner That You Can Trust
Content Ignite is a Google Certified Publishing Partner (GCPP), a registered vendor in the IAB Europe Transparency and Consent Framework (vendor ID 656) and a member of IAB UK. Fusion runs on auto-scaling Google Cloud infrastructure with 99.9%+ uptime. We do not store personally identifiable information, and our privacy policy, data processing addendum and vulnerability disclosure policy are all public.
‘In’ With The Right Crowd
As active members of IAB and a Google Certified Publishing Partner (GCPP), we take being a responsible advertiser very seriously. Our focus will always remain on keeping up with the latest advances in ad technology and in using our alliances to ensure you get the best performance and most compliant advertising solutions.
01.
Google Partner
Content Ignite are a Google Certified Publishing Partner (GCPP) offering expert support and services for Google Ad Manager.
02.
IAB Europe
Content Ignite are a proud member and approved vendor in the IAB Transparency and Consent Framework.
03.
IAB UK
Content Ignite are a proud member of IAB UK offering guidance to the advertising industry.
| Credential or standard | What it is | What it means for you | Where to check |
|---|---|---|---|
| Google Certified Publishing Partner (GCPP) | Certified by Google in November 2024 after a multi-step evaluation. | Expert support and services for Google Ad Manager, and early access to Google's latest products and updates. | GCPP announcement, Google Ad Manager |
| IAB Europe TCF vendor | Member and approved vendor in the IAB Transparency and Consent Framework. Vendor ID 656. | Your consent management platform (CMP) passes consent to us in the standard TCF format. Without consent, ads are non-personalised. | Privacy policy, privacy and consent |
| IAB UK member | Member of IAB UK, which offers guidance to the advertising industry. | We keep up with IAB UK guidance as it changes. | Responsibility |
| Coalition for Better Ads standards | We actively adhere to the Coalition for Better Ads standards. | Ads that respect your readers. Diagnostics and the Healthcheck check your mobile ad density. | Responsibility, Diagnostics |
| AgenticAdvertising.org Founding Member | Joined in January 2026 to help develop and govern the Ad Context Protocol (AdCP), an open standard. | Helping make sure publisher needs are embedded in the standard for agentic, AI-driven advertising. | AdCP announcement |
Our Infrastructure
An Auto-scaling Infrastructure built on Google Cloud
Boasting 99.9%+ uptime, our auto-scaling infrastructure across numerous cloud servers and CDN instances ensures robust reliability. Over the past five years, we've experienced no outages on our current infrastructure. Built on Google Cloud, it handles 2 billion monthly ad requests and is designed for infinite scaling, even during viral events, without any QPS throttling.
- 01One tag on your pageEach domain has a single Publisher Tag, which runs every ad unit.
- 02Served from auto-scaling infrastructureCloud servers and CDN instances built on Google Cloud scale with demand, even during viral events, without QPS throttling.
- 03Logs anonymised and kept brieflyThe tag collects only anonymised logs. They are stored for 5 days and processed into daily summary reports.
- 04Reporting in FusionYou see the daily summaries in Fusion's reports.
How we handle data and keep Fusion secure
The short version for your legal, privacy and security teams. Each point links to the policy or documentation behind it.
- No personally identifiable information stored — Server logs and an irreversible hash are stored for only 5 days. Content Ignite does not use cookies for advertising, other than to remember an opt-out of personalisation.
- Consent read from your CMP — The tag reads consent through TCF or GPP and serves non-personalised ads without it. It also honours Global Privacy Control (GPC) signals.
- Personal information only with your approval — ID solutions that use personal information need someone at your organisation to accept their terms in Fusion's Policy Centre before they can go live. The data is passed client-side and never reaches Content Ignite servers.
- Fusion account security — Logging out ends your Fusion session everywhere, and links in our emails don't carry sign-in details.
- A public vulnerability disclosure policy — Report issues to security@contentignite.com. We acknowledge within 3 business days and give an initial assessment within 10.
Legal and security documents
Everything a procurement or legal review usually asks for, in one place.
| Document | What it covers | Contact |
|---|---|---|
| Privacy Policy | What data our tag handles, the 5-day log and hash retention, our TCF participation and how people opt out of personalisation | legal@contentignite.com |
| Data Processing Addendum | Controller and processor obligations, and cross-border transfers | Data Protection Officer: Ross Webster, legal@contentignite.com |
| Vulnerability Disclosure Policy | What's in scope, how to report, response times, safe harbour and coordinated disclosure | security@contentignite.com |
| security.txt | Machine-readable security contact, pointing to the disclosure policy | security@contentignite.com |
| Your Privacy Choices | Requests to exercise data rights | Form on the page |
| Responsibility | Ad standards, our position on PII, and the opt-out of personalised ads | Opt-out widget on the page |
A Proven Track Record of Excellence
When a demand partner comes along and says that they could monetise your inventory better than your current supplier, it very rarely turns out to be true. I’m happy to say though that in the case of Content Ignite that this has actually been the case. Their implementation took literally 2 minutes and within the first week, we started to see an increase on previous numbers.
Excellent client service, advice and assistance, clear communications, intuitive self service platform
Their guidance throughout the process was impeccable, and it didn’t take long for us to enjoy the benefits of increased revenue. An excellent team—highly knowledgeable and true to their word in delivering results
Issues are rare but when they come up the CI support team are really helpful and quick to resolve problems
Where publishers got to on Fusion
Results are for each publisher's whole Fusion set-up.
+1,710%net revenueTimes Higher Education — header bidding, dynamic floors and refresh on a managed stackRead the case study +131%total revenue, including directLondon South East — Managed Service, with +121% user RPMRead the case study +129%overall revenueKelsey Media — across its flagship sites, versus the previous partnerRead the case study
Due-diligence questions, answered
Is Content Ignite a Google Certified Publishing Partner?
Yes. Content Ignite became a Google Certified Publishing Partner (GCPP) in November 2024, after a multi-step evaluation by Google. We offer expert support and services for Google Ad Manager. See the GCPP announcement and Google Ad Manager.
Is Content Ignite registered with the IAB Europe TCF, and what is its vendor ID?
Yes. Content Ignite participates in the IAB Europe Transparency and Consent Framework and complies with its Specifications and Policies. Our vendor ID is 656. Make sure Content Ignite is enabled in your CMP's vendor list, or ads will default to non-personalised. See privacy and consent.
How reliable is Content Ignite's infrastructure?
Our auto-scaling infrastructure, built on Google Cloud across numerous cloud servers and CDN instances, has 99.9%+ uptime. Over the past five years we have had no outages on our current infrastructure. It handles 2 billion monthly ad requests and scales during viral events without QPS throttling.
Does Content Ignite store personal data?
We do not store personally identifiable information. Our servers log ad requests for 5 days to investigate issues, and we keep an irreversible hash for 5 days to estimate unique users. We don't use cookies for advertising, other than to remember that someone has opted out of personalisation. Details are in sections 4 and 7 of our privacy policy.
Does Content Ignite have a data processing addendum?
Yes. Our Data Processing Addendum is published on this site. It covers controller and processor obligations and cross-border transfers. Our Data Protection Officer is Ross Webster, at legal@contentignite.com.
How do I report a security vulnerability?
Email security@contentignite.com with the affected system, a description, steps to reproduce and any proof of concept. We acknowledge reports within 3 business days and give an initial assessment within 10 business days. Our vulnerability disclosure policy sets out the scope, testing rules and safe harbour.
Does Content Ignite run a bug bounty?
Not a paid one. We are happy to credit researchers publicly for valid reports. See the vulnerability disclosure policy.
Which industry bodies is Content Ignite part of?
We are a member of IAB UK, a member and approved vendor in IAB Europe's Transparency and Consent Framework, and a Founding Member of AgenticAdvertising.org, which develops the Ad Context Protocol (AdCP). We also adhere to the Coalition for Better Ads standards (see responsibility).
What do publishers say about working with Content Ignite?
In our annual client satisfaction survey, 100% of clients surveyed rated their experience 5 out of 5. Read the quotes on client satisfaction and the results in our case studies.
Need something for your legal or procurement team?
Ask us for anything not covered here. Or start with a free Revenue Healthcheck of your current set-up.