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Latest Articles

Latest Articles By Content Ignite

Optimising Website Ad Performance Using Content Ignite’s Experiment Technology

Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies

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Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing

As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.

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DPO vs SPO - What’s the difference?

Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.

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Mastering Ads.txt File Optimisation with Content Ignites Insight Tool

A guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool

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Google's Privacy Sandbox Delay: What's next?

Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.

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Google's Plan to Deprecate Third-Party Cookies Delayed Once Again

Google has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."

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Latest Updates

Latest News About Content Ignite

Adtech Content Ignite launches Ads.txt Insights Tool for publishers
Is your team ready for the technology of the future
Content Ignite sponsor the drinks at AOP Awards 2024
Content Ignite Dynamic Floors Feature in PMW's 'Top 5 adtech tools this week'
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite features in Top 5 adtech tools this week in PMW
Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks
Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks
2024 Should Be the Year of AI-Powered DPO
Thirteen steps in your journey to revenue diversification
With third-party cookies on the way out, here’s what every publisher should be doing now
Publishers’ privacy conundrum in response to ICO warnings
IPA Bellwether Q4 2023: Industry comment
Chrome ‘C-day’: Adtechs on Google’s cookie switch-off
Content Ignite announce the appointment of Brian Fitzpatrick as Chairman
NDA's Winter Trinity Lunch 2022
Giving transparency, trust and control to publishers
NDA Roundtable: Is the industry ready for the privacy-first future?
NDA Roundtable: Where does contextual fit into digital advertising’s privacy-first future?
Total Media Solutions and Content Ignite announce strategic partnership (Exchange Wire)
Total Media Solutions and Content Ignite announce strategic partnership (Adweek)
Total Media Solutions and Content Ignite announce strategic partnership (Mediashotz)
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