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Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies
View ArticleAs no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.
View ArticleDemand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.
View ArticleA guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool
View ArticleGoogle still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.
View ArticleGoogle has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."
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