Relationship Types
Identify Direct vs. Reseller Relationships
Differentiate between DIRECT relationships for direct agreements and RESELLER relationships for each SSP to optimise ad inventory management and revenue.
Ensure your ads.txt file is healthy and maximising your revenue potential
Differentiate between DIRECT relationships for direct agreements and RESELLER relationships for each SSP to optimise ad inventory management and revenue.
Allowing you to regularly update and review exchange listings to ensure only authorised platforms are included, enhancing transparency and efficiency.
Organise the ads.txt file to distinguish required, untracked, duplicate, comment, and empty lines, improving readability and accuracy.
Use validation tools to identify and correct errors, ensuring compliance and accuracy in your ads.txt file.
Evaluate and refine exchange paths to streamline ad delivery, reduce latency, and enhance overall ad performance.
Our Ads.txt Insights analysis maps your current ads.txt file against required lines from demand partners, identifying "Untracked" lines. Enter active third-party ads.txt lines in the publisher settings page to drive a more sustainable pathway to reduce energy consumption, operational overheads and your carbon footprint.
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