Solutions

Use our ad stack, run your own, or both

Q: How do I add Fusion to my site?

Put the Fusion script tag in your site's <head>, after your CMP stub. That is the recommended method. You can also use our WordPress plugin, Google Tag Manager, or serve the tag from your ad server. See One Tag and the tag deployment guide.

There are three ways to work with Content Ignite, plus a hybrid of them. Plug & Play monetises your site through our Google Ad Manager and demand on a revenue share. Managed Service adds our ad ops team. Self-Service (SaaS) gives you the technology to run with your own Google Ad Manager and SSPs for a usage-based CPM fee. All of them run on the same Fusion platform and tag, and you can change between them at any time.

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Which solution fits

Which plan suits which publisher

Start from how you run ads today: whether you have your own ad server and SSP contracts, and how much of the work you want to keep.

Which Content Ignite plan suits which kind of publisher, and why
If you…	Choose	Why
You have no ad ops team and want ads earning with as little work as possible	Plug & Play	We supply the ad server and demand. You add the tag and are paid each month.
You want one format monetised for you, such as In-Image, next to your current set-up	Plug & Play	We generate and optimise revenue through that unit and pay you monthly on Net 30. See ad formats.
You want all programmatic revenue run for you, plus help with direct campaigns and commercial advice	Managed Service	Our team runs yield, demand, direct campaigns and Google Ad Manager. You see every change in Fusion.
You have your own Google Ad Manager, SSP contracts and ad ops people, and want better tools at lower cost	Self-Service (SaaS)	Only our technology is used, not our demand. You run it, with header bidding, floors, experiments and reporting in one place.
You are a network rolling ad tech out across partner sites under your own brand	Self-Service (SaaS), white label	Upload your own logos and colour theme, and point support links to your own help desk.
You want your own demand and direct deals first, and the unsold impressions filled	Hybrid	Your ad server gets first look; ours takes a second look at anything left unfilled, with no passback tags.
You want different set-ups by country or device	Hybrid	Run SaaS in some geos or on some devices and Plug & Play on others, set per tag config.

Compare the plans

Plug & Play, Managed Service and Self-Service side by side

Same platform on every plan. What changes is whose ad server and demand it runs, who does the optimising, and how you pay.

Comparison of Content Ignite plans: Plug & Play, Managed Service and Self-Service (SaaS)
Term	Plug & Play	Managed Service	Self-Service (SaaS)
Ad server	Content Ignite's Google Ad Manager	Yours or ours	Your Google Ad Manager
Demand	100% Content Ignite demand	Your demand and ours	100% your demand and SSPs
Pricing	Revenue share	Retainer and revenue share	Usage-based CPM fee
Who optimises	Content Ignite, fully managed	Content Ignite yield management and consultancy	Your team, with Fusion's tools
Contract	1-month rolling	3–36 months	3–24 months rolling
Payment terms	Net 30 payment to you	Net 30 charge / payment	Net 30 charge

Hybrid: run your own Google Ad Manager and ours side by side, split by country or audience, or with ours taking a second look at anything yours leaves unfilled. If our ad server is in the mix, the Plug & Play requirements apply to it (billing details, MCM and site approval); yours needs the Self-Service set-up.

What Managed Service covers Our Google Ad Manager or yours Compare plans in the docs

How a hybrid set-up works

Your demand first, ours on what's left

01
One tag on the page
The Fusion tag runs the whole ad request, so both ad servers sit in one drag-and-drop ad stack in Fusion. Nothing is set up in Google Ad Manager to make the hand-off work.
02
Your ad server gets first look
Your Google Ad Manager runs with all your connections and direct campaigns, and your header bidding SSPs compete as normal.
03
Ours takes a second look
If yours returns no ad, the tag calls your demand partners again and passes the impression to our Google Ad Manager, with Ad Exchange and Open Bidding.
04
A fallback if nothing fills
Fallback creatives, an image and link or your own script, serve when nothing else has, so the slot is never empty.

On every plan

One platform, whichever way you work with us

Plans change who runs the stack and whose demand it uses. The technology underneath is the same Fusion platform.

One tag

One asynchronous script in your site head. Ad units are placed with CSS selectors and changed in Fusion, not in your code.

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Header bidding

Prebid and Amazon TAM competing with Google Ad Exchange, Open Bidding and direct campaigns, with 100+ SSP integrations.

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Every ad format

Standard IAB units plus In-Image, In-Article, Adhesion, Video, Interstitial and Side-rail.

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Ad tech vendors

Switch on your CMP, ad-block recovery, analytics and alerting integrations from inside Fusion, and control what runs where.

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Contextual targeting

Page-level contextual signals and audience segments, without third-party cookies.

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Unified reporting

Every SSP, ad server and site in one revenue report, with the Insights Hub to explain what changed.

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The Fusion platform

Integration

Ways to add Fusion to your site

Whichever plan you choose, the tag goes on once. Putting it directly in your page head is the fastest and most flexible option.

Ways to deploy the Fusion publisher tag, how each works and when to use it
Method	How	When to use it
Tag on page (recommended)	Paste the script tag into your site `<head>`, after your CMP stub.	Most sites. Fastest ad loading, and every later change is made in Fusion.
WordPress plugin	Install the Content Ignite plugin, then enter your UID in its settings.	WordPress sites without a developer to hand.
Google Tag Manager	Deploy the same script through a tag manager.	When all third-party scripts must go through GTM. Ads start slightly later.
Ad server 1x1	Serve the script from your ad server as a 1x1 unit, for example from Google Ad Manager.	When you can't edit page templates. Ads start slightly later.
Single-serve unit	Add the tag and a `div` we supply as a custom creative in your ad server.	One sandboxed unit targeted by your own ad team. Not efficient for several units.

How One Tag works

Results

Where publishers got to on Fusion

Results are for each publisher's whole Fusion set-up, not one plan feature on its own.

+1,710%net revenueTimes Higher Education — header bidding, dynamic floors and refresh on a managed stackRead the case study +131%total revenue, including directLondon South East — Managed Service, with +121% user RPMRead the case study +129%overall revenueKelsey Media — across its flagship sites, versus the previous partnerRead the case study

FAQ

Working with Content Ignite: questions, answered

What are the ways to work with Content Ignite?

Three, plus a hybrid. Plug & Play: we monetise your inventory with our Google Ad Manager and demand, for a revenue share. Managed Service: Plug & Play plus our ad ops team running yield, direct campaigns and consultancy, for a retainer and revenue share. Self-Service (SaaS): you use Fusion with your own Google Ad Manager and SSPs, for a usage-based CPM fee. Hybrid combines your ad server and ours.

What is the difference between Plug & Play and Self-Service (SaaS)?

Whose ad server and demand are used, and how you pay. On Plug & Play your ads run through our Google Ad Manager and our demand, and we take a share of your earnings before paying out the rest each month. On Self-Service your own Google Ad Manager and SSP contracts are connected, only our technology is used, and you are charged a CPM fee for it.

What does Managed Service add?

People. Managed Service is an extension of Plug & Play where our team manages your account fully: yield management, programmatic demand, direct campaign trafficking, Google Ad Manager and commercial consultancy. You can still log in and see everything we do. See Managed Ad Operations.

What is a hybrid set-up?

A set-up that uses your Google Ad Manager and ours together. Different ad servers can be targeted to different countries or audiences, or ours can take a "second look" at any impression yours leaves unfilled. The Fusion tag orchestrates the hand-off, so there are no passback tags to set up. See the ad stack examples in the docs.

Can I change plan later?

Yes. Every plan uses the same Fusion platform and tag, so you can change your set-up at any time without re-tagging your site, for example moving from Managed Service to Self-Service, or running SaaS in some countries and Plug & Play in others.

Do I need my own Google Ad Manager account?

No. On Plug & Play and Managed Service you can use ours: your site is linked to it through Google's Multiple Customer Management (MCM), so you can earn from Ad Exchange and Open Bidding without your own AdX account. See Google Ad Manager.

Can Fusion be white-labelled?

Yes, on Self-Service (SaaS). You can upload your own logos and colour theme, replace the legal links that mention Content Ignite, and point support links to your own help desk. It suits networks deploying ad tech across their partner sites.

How do I add Fusion to my site?

Put the Fusion script tag in your site's <head>, after your CMP stub. That is the recommended method. You can also use our WordPress plugin, Google Tag Manager, or serve the tag from your ad server. See One Tag and the tag deployment guide.

Where should I start if I am not sure which plan fits?

With a free Revenue Healthcheck if your site has at least 5 million monthly page impressions. It scores your current ad set-up and shows where revenue is being lost. Or talk to our team about your set-up.

Not sure which plan fits?

Tell us how you run ads today and we'll recommend a set-up, or start with a free Revenue Healthcheck.

Talk to Our Team Get Free Healthcheck