Auction Optimisation
Machine Learning & AI Auction Optimisation
Dynamic floor pricing enables publishers to adjust the minimum bid for each ad impression based on geo, device, browser, audience, URLs, sections and even viewport.
Unlock the potential of dynamic floor pricing using Machine Learning and AI to supercharge your website revenue and explore strategies to optimise yield
Dynamic floor pricing enables publishers to adjust the minimum bid for each ad impression based on geo, device, browser, audience, URLs, sections and even viewport.
Publishers can manually or dynamically set floor prices such as by ad unit, geo, device type, browser, audience and more. This gives you granular control to fine-tune your pricing strategies or allow our ML & AI do it for you.
Segment your audiences to determine the value of different audience segments. Dynamic floor pricing allows for personalised pricing and ensures higher bids from advertisers on core audience segments.
Our Fusion platform provides dynamic floor technology that increase the value of each auction and increase the competition between Google, Amazon Transparent Ad Marketplace (TAM) and Prebid technology.
Our floor prices account for seasonality and time-of-day fluctuations in ad demand using Machine Learning & AI. For example, higher floor prices during peak traffic hours based on historical data can yield increased revenue.
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