Responsibility, Sustainability & Control
Content Ignite actively adheres to the Coalition for Better Ads standards, is a registered member of IAB Europe, and does not pass on or use personally identifiable information (PII). Anyone can opt out of personalised ads from Content Ignite with the button on this page. You will still see ads, but they won't be personalised.
What we commit to, at a glance
Each commitment, what it means in practice and where you can check it.
| Commitment | What it means | Where to check |
|---|---|---|
| Ad standards | We actively adhere to the Coalition for Better Ads standards and regularly review industry best practice. | Mobile ad density is checked in Diagnostics and the Healthcheck. See user experience. |
| Industry membership | A registered member of IAB Europe, and a vendor in its Transparency and Consent Framework (vendor ID 656). | Credentials |
| Personal information | We do not pass on any PII, and we do not use PII in any way, such as for targeting. | Our policy below, privacy policy |
| Readers' choice | Opt out of personalised ads through the site's CMP, the button on this page, or Global Privacy Control. Exercise GDPR and CCPA rights through "Your privacy choices". | Opt-out button, Your privacy choices |
| Sustainability | The Healthcheck shows publishers their site's carbon output, whether their hosting is green, and their Ethical Media Index score. | Sustainability below, Healthcheck |
Ad standards, PII and opting out
Ad Standards
Content Ignite is dedicated to high quality ads, we therefore actively adhere to the Coalition for Better Ads standards and will continue to do so. We are also a registered member of IAB Europe and regularly review industry best practices.
Personally Identifiable Information
At Content Ignite we take your privacy very seriously. We do not pass on any PII (such as in ad requests or to third party ID services) and we do not use PII in any way (such as targeting).
Our technology is built around Google's ad server, which is responsible for fetching ads. Google does provide ad personalisation (read more about it here). This is a direct feature by Google, and is not passed data by us in any way. That being said, you can turn this off by opting out of Content Ignite via a publishers on site CMP. We will then inform Google and all advertising partners that you do not wish to be targeted with personalised ads in any way. You may also opt-out via the widget below.
Find our full privacy policy here.
Opting Out
If you want to opt out of receiving personalised ads or to exercise your rights under the California Consumer Privacy Act (“CCPA”), please use the button below. Note that you will still receive ads from Content Ignite; opting out will only exclude your browser or device from personalised advertising and ensure that your personal information is not sold as part of the ad delivery process. To learn more about our use of personal information, review our privacy policy here.
If you are opting out on a desktop browser or mobile web browser, please understand that we will set an opt-out cookie on your browser to save your preference. If you delete your cookies or view content on a different browser, (or via in-private/incognito browsing) your preferences will not be visible to our systems and you must complete this process again in order to ensure your preferences are processed properly.
If you would like to exercise your rights under the General Data Protection Regulation (“GDPR”), CCPA, or similar privacy regulations, please click the "Your privacy choices" link in the footer of this page or activate Global Privacy Control.
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Three ways to opt out of personalised ads
- 01In the site's CMPSwitch off "Content Ignite" in the consent banner of the site you're reading. We act as gatekeeper, so all our demand partners then get non-personalised ads.
- 02With the button on this pageWe set an opt-out cookie in your browser. Clear your cookies, switch browser or browse privately, and you'll need to opt out again.
- 03With Global Privacy ControlTurn on GPC in your browser or a browser extension. Our tag reads and honours it.
- 04What changesYou still see ads from Content Ignite. They aren't personalised, and your personal information isn't sold as part of ad delivery.
Sustainability data for publishers
We give publishers the data to cut the environmental impact of their sites and ad stacks. It is part of the free Revenue Healthcheck and the Insights Hub in Fusion.
Carbon per page
The Healthcheck measures your homepage with the Website Carbon Calculator: data transfer, energy use and carbon intensity, scaled by last month's page visits.
Green hosting
It checks whether your hosting provider uses data centres powered by renewable energy, as verified by The Green Web Foundation.
Ethical Media Index
Data from The GoodNet scores your site on corporate systems, advertising science and content ethics. Sites that meet its Good IQ score can receive The GoodNet's campaigns.
Shorter supply chains
Duplicated and legacy ads.txt paths add processing and energy use. Ads.txt Insights shows which lines to remove.
Opting out, personal information and ad standards: questions, answered
Will I still see ads if I opt out of Content Ignite?
Why do I have to opt out again?
Does Content Ignite use personal information for targeting?
What about personalised ads from Google?
How do I exercise my rights under GDPR or the CCPA?
Does Content Ignite honour Global Privacy Control?
How can I find out why I'm seeing an ad?
Which advertising standards does Content Ignite follow?
What does Content Ignite do about sustainability?
See how your site scores.
Get a free Revenue Healthcheck: consent set-up, ad density, ads.txt, Core Web Vitals and sustainability, benchmarked against similar publishers.