Managing traffic fluctuations is a common challenge for publishers. While decreased traffic can impact revenue, understanding the relationship between traffic and monetisation helps publishers make informed decisions and implement effective strategies. This guide outlines key considerations and solutions to help minimise revenue impact during lower traffic periods.
When website traffic decreases, ad revenue typically follows. Here's what you need to know:
Revenue fluctuations often follow predictable patterns:
💡 Quick Action Steps:
Content Ignite uses the Fusion Platform to enable your advertising opportunities to work harder and smarter, doing more with less and minimising the impact of lower traffic periods.
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