Content Ignite joins AgenticAdvertising.org as a Founding Member of the Ad Context Protocol (AdCP)
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21 January 2026 — Content Ignite today announced it has joined AgenticAdvertising.org as a Founding Member, supporting the industry’s work to develop and govern the Ad Context Protocol (AdCP) — an open standard designed to enable AI-powered, agentic advertising workflows across the ecosystem.
As the market moves towards agentic advertising - where AI agents can autonomously plan, negotiate, activate, and optimise campaigns - a lack of interoperability across platforms remains a major obstacle. AgenticAdvertising.org was created to advance open standards and best practices, and to ensure protocols such as AdCP evolve as shared infrastructure that benefits brands, agencies, publishers, and technology providers.
Content Ignite’s decision to become a Founding Member reflects its long-standing focus on simplifying and strengthening publisher monetisation through technology that reduces complexity and increases control. The company’s Fusion platform is built to give publishers control over on-page monetisation, ad technology, and ad management through a single integration.
“Publishers have been forced to operate in a fragmented ecosystem for too long — stitching together tools, vendors, and workflows just to run effective monetisation,” said James Hanslip, CEO and Co-Founder of Content Ignite. “We believe AgenticAdvertising.org and AdCP represent a practical route to a more open, interoperable future — where automation can genuinely reduce operational burden without locking publishers into closed systems. We’re joining as a Founding Member to make sure publisher needs are embedded in the standard.”
“What excites us about AdCP is the potential to replace one-off integrations with shared schemas and repeatable workflows that scale,” said Ben Spencer, COO and Co-Founder of Content Ignite. “We’ve built Fusion to remove heavy lifting for publishers and help them make better monetisation decisions.”
As AgenticAdvertising.org expands membership and accelerates working groups, Content Ignite aims to collaborate with other Founding Members and the broader community to help shape governance, standards development, and adoption of AdCP across publisher and advertiser workflows.
About Content Ignite
Content Ignite is an advertising technology company focused on helping digital publishers maximise revenue, efficiency, and control. Its Fusion platform enables publishers to manage on-page monetisation, ad technology, and ad operations through a single integration, supporting streamlined optimisation and performance.
