Track Ad, Revenue and Latency Performance in one Dashboard
Our performance report is a comprehensive tool designed for publishers to monitor and analyse various critical metrics related to their revenue performance. Analyse the impact of recent and historic stats and make data-driven decisions to optimise ad revenue.
Tracking of Latency Stats is essential for understanding the technical performance of ad delivery
Page Latency
Time taken for pages to load, which can impact user experience and ad visibility.
Tag Latency
The load time of ad tags and scripts, which is crucial for timely ad delivery.
Ad Unit Latency
The speed at which different ad units load which affect engagement.
Ad Latency
Overall time taken for ads to load, directly impacting ad performance.
Monitor Ad Metrics over Time to Analyse Good or Bad Trends
Page Impressions
Track the number of times pages with ads were viewed. It helps understanding overall site traffic and its potential for ad delivery.
Ad Impressions
Track the number of times ads were displayed to users. It's crucial for understanding the reach of your ads and potential.
Ad Loads
Track the number of times ad content was successfully loaded on a page. A high number here suggests good ad delivery efficiency.
Ad Misses
Track instances where ads failed to load. High numbers can indicate technical issues or inefficiencies in ad delivery.
Ad Unit Loads
Track how often specific ad units on a page are loaded, offering insight into the performance of different ad formats or placements.
Review fluctuations over a 30-day period with Revenue & CPM Analysis
Revenue
By comparing the current month's revenue with the previous month, publishers can identify trends and assess the effectiveness of their monetisation strategies over time.
CPM
This comparison helps publishers understand how the value of their ad impressions has changed over time, which is crucial for evaluating trends day-to-day and month-to-month.
Take control of your ad stack.
One integration, and a team that treats your revenue like their own.