The Race Media achieve 300% revenue growth in programmatic advertising revenue from switching to Content Ignite’s Managed Service


The Race Media, who reach 100’s of millions of motorsport fans each year, were looking for a new programmatic partner to get a better service and improve the performance of their programmatic set up.


The Race Media wanted, not only programmatic monetisation but also, a managed ad operations partner for yield optimisation, managed direct campaigns and consultancy. This would allow them to focus on what they do best, best in-class content and journalism.


The Race Media switched to Content Ignite’s Managed Ad Operations service with programmatic monetisation included. They not only opted for standard IAB units but also Adhesion, In-Stream Video and In-Article units from Content Ignite.


In their first month, The Race Media increased their IAB display revenue by over 100% with Adhesion, In-Stream Video and In-Article increasing total programmatic revenue by over 300%.


“Knowing and trusting the right long term partner is crucial to any business. Content Ignites' expertise in the constantly evolving programmatic space, their knowledge, technology and support we enjoy is second to none. Leaving us to focus on the growth of our brands, safe in the knowledge they'll work with us to achieve our goals.”

Matthew Witham, COO, The Race Media

Products & Services Used

  • Managed Ad Operations
  • Programmatic Demand
  • Contextual


  • Increased Efficiency
  • Annual Growth
  • Increased Direct

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