About London South East…

London South East is one of the UK’s leading share information platforms, serving a large and engaged community of private investors. The company provides real-time market data, exclusive CEO and company interviews, expert insights, and a wide range of investment content across its digital channels. With a focus on clarity, accessibility, and independent information, London South East supports investors in making confident, informed decisions.

Situation

The publisher had been partnering with another provider, but over time began to face challenges that made it difficult to fully understand and optimise their performance. Reporting was limited — available only in NET figures — which meant the team lacked the transparency and detail needed to make confident, data-led decisions. Communication around changes was often unclear, leaving the publisher without the context or guidance required to manage their monetisation strategy effectively. Additionally, the client wanted to move into more Direct campaigns and needed the support to facilitate this transition.

Despite these operational frustrations, the sites were still generating adequate NET revenue each month. As a result, the decision to explore alternatives wasn’t driven purely by financial outcomes, but by the need for a more collaborative, supportive and insight-rich relationship. The publisher was looking for a partner who could bring clarity, autonomy and proactive guidance — not just numbers.

Challenge

The client is very detail-oriented and values full transparency and close collaboration. However, the existing setup did not fully meet those expectations in terms of reporting and structure, creating challenges in gaining clear visibility and control. The focus, therefore, needed to be on demonstrating clear added value, building confidence, and ensuring any transition would be as smooth and seamless as possible. Additionally, the client has limited resources within their Ops team, making hands-on onboarding support crucial to the success of the partnership.

Solution

Content Ignite recommended a fully managed service underpinned by proactive operational support and transparent, insight-led guidance. Our approach focused not only on driving revenue optimisation, but also on giving the publisher the clarity and confidence they needed to make informed decisions.

From the outset, we prioritised open communication, consistent reporting, and a close working relationship with the publisher’s team. By sharing clear data, explaining the rationale behind each change, and remaining responsive to their day-to-day needs, we built an environment where both sides could collaborate effectively.

The aim was simple: to unlock stronger commercial performance while establishing a partnership defined by openness, trust, and a shared commitment to continuous improvement.

Results

Over the past three months, the publisher has seen transformative performance gains, achieved during what has been a notably challenging period for the wider industry. With significant uplifts in user RPM, ad requests, net revenue and total revenue (including direct campaigns), the site is now delivering substantially stronger commercial outcomes while maintaining a consistent, high-quality user experience.

Beyond the numbers, the partnership has delivered real operational value. The client awarded a 5 out of 5 customer service score:  They’ve expressed how much they enjoy using the platform—both for its ease, and the depth of insights now available to them, many of which were previously inaccessible.

A further success has been the collaborative nature of the relationship. As a publisher-led platform, client feedback plays an important role in shaping the Fusion technical roadmap, and this publisher has contributed thoughtful, practical insights that are already influencing future development. What began as a standard onboarding has quickly evolved into an enjoyable, productive partnership where both teams are actively working together to drive performance and innovation.

Looking ahead, we remain committed to fostering this partnership and building upon our initial successes to drive even greater results! 

Testimonial

“The team at Content Ignite have been fabulous to work with, both in the initial onboarding, and with the regular optimisation of my advertising. There’s a worry when you engage an ad-tech partner that they will set it up, and simply ‘leave it’ to run – Content Ignite have done the opposite of this.

They have provided regular feedback on the experiments they have been running, new additions in terms of SSPs and tech partners, and creative solutions to problems. Equally importantly from my point of view, they have listened to my requests and acted on them – following up on optimisations around site speed, ad-tech, and various other ad-related subjects.

I feel entirely comfortable recommending Content Ignite as an ad-tech partner and have done so several times since moving to them. They’re a great team to work with, and I’m excited to see the various new developments they have in the pipeline.”

Phil Thomas

Chief Executive Officer, London South East