Situation

Delicious Magazine utilised Google Ad Manager (GAM) and was interested in implementing a variety of ad formats, including In-Image, In-Article, Video, and Adhesion ads, in addition to standard IAB formats. 

Delicious Magazine was looking to increase both open market and direct sales revenues through a new partnership. They were hoping for a closer, fully managed relationship that went beyond just increasing revenues, emphasising the need for comprehensive support and guidance in their ad operations.

Challenge

Delicious Magazine had experienced significant challenges with their ad tech setup, with their previous provider offering limited partnership and support. This had lead to frustrations and missed revenue opportunities for the Delicious team. The primary challenge was the lack of a comprehensive, hands-on approach to ad management.

Solution

Content Ignite's solution for Delicious Magazine addressed their need for a comprehensive, fully managed ad tech partnership. Given their situation of transitioning from their previous partner and the need for more support, Content Ignite proposed to offer:

• A fully managed UK-based account management service, providing close partnership and extensive support
• Dedicated Ad Operations expertise to both optimise ad performance, and maximise revenue potential
• Implementation of diverse ad formats including In-Image, In-Article, Video, and Adhesion ads
• Strategic guidance to increase both open market and direct sales revenues
• Comprehensive support in navigating Google Ad Manager (GAM) and other ad tech solutions
• This solution aims to overcome Delicious Magazine's current limitations, providing the collaborative, hands-on approach and expertise they need to fully leverage their ad tech potential and significantly improve their advertising revenue.

Results

Content Ignite has delivered impressive results for Delicious Magazine, significantly boosting their advertising performance. In the first three months of partnership, 

Delicious Magazine experienced a 82% increase in average User RPM (Revenue Per Mille) compared to the previous period. This improvement in RPM translated to a substantial 57% revenue uplift over the same timeframe. 

Most notably, by the end of the third month, Delicious Magazine saw a remarkable 264% increase in User RPM compared to their performance before partnering with Content Ignite. 

These results demonstrate the effectiveness of Content Ignite's fully managed service and the importance of ad optimisation strategies in maximising Delicious Magazine's advertising potential.

‍

Testimonial

“The platform is extremely simple, with a knocked-back design and clear-layouts allowing the data to be read easily.“

“Communication has been excellent right from the start, when we switched to Content Ignite. Whether on email or a call, the team has been responsive, friendly, knowledgeable - and all done with good humour and a sense of working as a team together.”

“I would absolutely recommend Content Ignite to another publisher for two main reasons: the ease of viewing data, plus the currency and depth of it in the Fusion platform. Secondly, and more crucially, the responsive, knowledgeable and friendly nature of the team. It feels like one team working together to get optimal revenue while balancing UX and tech - just as it should be!“

Vic Grimshaw

Head of Digital

Eye to Eye Media

‍