Check out some of our latest blog and article posts
A crucial component in digital monetisation on desktop and mobile web is the ads.txt file—a simple yet powerful tool designed to combat ad fraud and enhance transparency in programmatic advertising. Recognising its significance, Content Ignite has developed the Ads.txt Insights feature within its Fusion Platform, empowering publishers to optimise their ads.txt files effortlessly.
View ArticleContent Ignite has developed the Core Web Vitals Hub, a comprehensive tool within its Insights Hub, designed to help publishers monitor, analyse, and optimise these vital metrics.
View ArticleGoogle’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
View ArticleThe Diagnostics Hub is designed to highlight and address issues that can affect monetisation. Leveraging years of experience in ad tech, Content Ignite has developed this tool to detect and remedy problems in collaboration with publishers.
View ArticleThe Health Score Hub provides an overall assessment of a publisher’s site health through a detailed analysis of key metrics. From tag health to latency and revenue performance, it helps publishers quickly identify areas of concern and take immediate action to enhance site efficiency.
View ArticleThe Live Reporting feature in Content Ignite's Insights Hub is designed to provide a second-by-second view of your site's key metrics. Whether you're deploying a new site template or adjusting ad configurations, Live Reporting offers the insights needed to ensure these changes yield the desired outcomes.
View Article