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<title>Content Ignite blog</title>
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<description>Ad tech guides, Fusion product news and privacy updates for publishers from Content Ignite.</description>
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<lastBuildDate>Mon, 09 Nov 2026 00:00:00 GMT</lastBuildDate>
<item><title>Meet Spark: your AI assistant in Fusion</title><link>https://www.contentignite.com/article/meet-spark-your-ai-assistant-in-fusion</link><guid isPermaLink="true">https://www.contentignite.com/article/meet-spark-your-ai-assistant-in-fusion</guid><pubDate>Mon, 09 Nov 2026 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Sam Wood</dc:creator><description>Spark is the AI assistant built into Fusion. Ask about revenue, ad health and setup in plain English, with answers from your live account data.</description></item>
<item><title>Google Ad Manager Is Changing How It Counts Impressions: What Publishers Need to Know</title><link>https://www.contentignite.com/article/google-ad-manager-is-changing-how-it-counts-impressions-what-publishers-need-to-know</link><guid isPermaLink="true">https://www.contentignite.com/article/google-ad-manager-is-changing-how-it-counts-impressions-what-publishers-need-to-know</guid><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>James Hanslip</dc:creator><description>Google Ad Manager moves web display impressions to begin-to-render on 17 February 2027. What changes for publishers and how to prepare.</description></item>
<item><title>Ozone and Content Ignite announce exclusive new UK partnership to extend the platform’s demand to independent and specialist publishers</title><link>https://www.contentignite.com/article/ozone-and-content-ignite-announce-exclusive-new-uk-partnership-to-extend-the-platforms-demand-to-independent-and-specialist-publishers</link><guid isPermaLink="true">https://www.contentignite.com/article/ozone-and-content-ignite-announce-exclusive-new-uk-partnership-to-extend-the-platforms-demand-to-independent-and-specialist-publishers</guid><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><category>Partnerships</category><dc:creator>James Hanslip</dc:creator><description>Ozone partners with Content Ignite to bring its publisher-owned demand to independent and specialist UK publishers through Fusion.</description></item>
<item><title>Take Control of Ad Refresh Timing with Refresh Overrides</title><link>https://www.contentignite.com/article/take-control-of-ad-refresh-timing-with-refresh-overrides</link><guid isPermaLink="true">https://www.contentignite.com/article/take-control-of-ad-refresh-timing-with-refresh-overrides</guid><pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>Fusion Refresh Overrides set the ad refresh time by advertiser, order, line item or creative returned from Google Ad Manager, not just per config.</description></item>
<item><title>Tales from the AOP Awards</title><link>https://www.contentignite.com/article/tales-from-the-aop-awards</link><guid isPermaLink="true">https://www.contentignite.com/article/tales-from-the-aop-awards</guid><pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate><category>Events</category><dc:creator>Jessica Spencer</dc:creator><description>Content Ignite was shortlisted at the AOP Awards for the second year running. Highlights from the night and what we took away.</description></item>
<item><title>Interstitials vs video: which format actually respects your readers?</title><link>https://www.contentignite.com/article/interstitials-vs-video-which-format-actually-respects-your-readers</link><guid isPermaLink="true">https://www.contentignite.com/article/interstitials-vs-video-which-format-actually-respects-your-readers</guid><pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>Ben Spencer</dc:creator><description>Interstitials vs outstream video: viewability, CPMs and user experience compared, plus how to set up interstitials that pass Better Ads Standards.</description></item>
<item><title>The ICO's Online Tracking Recommendations: Is a Lifeline Coming for Independent Publishers?</title><link>https://www.contentignite.com/article/the-icos-online-tracking-recommendations-is-a-lifeline-coming-for-independent-publishers</link><guid isPermaLink="true">https://www.contentignite.com/article/the-icos-online-tracking-recommendations-is-a-lifeline-coming-for-independent-publishers</guid><pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>What the ICO's online tracking recommendations mean for independent publishers, and whether they offer a lifeline on consent and ad revenue.</description></item>
<item><title>The Rules Are Clear, the Direction Isn't - What Publishers Must Do Now</title><link>https://www.contentignite.com/article/the-rules-are-clear-the-direction-isnt-what-publishers-must-do-now</link><guid isPermaLink="true">https://www.contentignite.com/article/the-rules-are-clear-the-direction-isnt-what-publishers-must-do-now</guid><pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>The ICO's final guidance on storage and access technologies (29 April 2026) explained, with the steps publishers should take now.</description></item>
<item><title>Content Ignite Named Among Europe’s Fastest-Growing Companies in FT1000 Ranking</title><link>https://www.contentignite.com/article/content-ignite-named-among-europes-fastest-growing-companies-in-ft1000-ranking</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-named-among-europes-fastest-growing-companies-in-ft1000-ranking</guid><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate><category>Company news</category><dc:creator>Jaanika Hanslip</dc:creator><description>Content Ignite is ranked 353rd in the FT1000: Europe's Fastest-Growing Companies 2026, the Financial Times and Statista list.</description></item>
<item><title>Content Ignite joins AgenticAdvertising.org as a Founding Member of the Ad Context Protocol (AdCP)</title><link>https://www.contentignite.com/article/content-ignite-joins-agenticadvertising-org-as-a-founding-member-of-the-ad-context-protocol-adcp</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-joins-agenticadvertising-org-as-a-founding-member-of-the-ad-context-protocol-adcp</guid><pubDate>Wed, 21 Jan 2026 00:00:00 GMT</pubDate><category>Company news</category><dc:creator>Jaanika Hanslip</dc:creator><description>Content Ignite is a founding member of AgenticAdvertising.org, supporting the Ad Context Protocol (AdCP) for agentic advertising.</description></item>
<item><title>Content Ignite named in The Sunday Times 100 Tech 2026, recognising Britain’s fastest-growing private technology companies</title><link>https://www.contentignite.com/article/content-ignite-sunday-times-100-tech-2026</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-sunday-times-100-tech-2026</guid><pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate><category>Company news</category><dc:creator>Jaanika Hanslip</dc:creator><description>Content Ignite is in The Sunday Times 100 Tech 2026, the league table of Britain's fastest-growing private technology companies.</description></item>
<item><title>Introducing the Content Ignite® Mobile SDK: High-Performing Ads for iOS &amp; Android</title><link>https://www.contentignite.com/article/introducing-the-content-ignite-mobile-sdk-high-performing-ads-for-ios-android</link><guid isPermaLink="true">https://www.contentignite.com/article/introducing-the-content-ignite-mobile-sdk-high-performing-ads-for-ios-android</guid><pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>The Content Ignite Mobile SDK brings banner, interstitial and app open ads to iOS, Android and React Native apps, managed in Fusion.</description></item>
<item><title>Benchmarking with Purpose: How Publishers Can Use the Benchmarking Insights Hub to Drive Growth</title><link>https://www.contentignite.com/article/benchmarking-insights-hub-to-drive-growth</link><guid isPermaLink="true">https://www.contentignite.com/article/benchmarking-insights-hub-to-drive-growth</guid><pubDate>Mon, 27 Oct 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Sam Wood</dc:creator><description>How to use the Benchmarking report in the Insights Hub to compare your site with similar publishers and turn the gaps into actions.</description></item>
<item><title>Dashboard V2 is Live: A Better Overview of Your Revenue Performance</title><link>https://www.contentignite.com/article/dashboard-v2-is-live-a-better-overview-of-your-revenue-performance</link><guid isPermaLink="true">https://www.contentignite.com/article/dashboard-v2-is-live-a-better-overview-of-your-revenue-performance</guid><pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Dashboard V2 in Fusion: an Insights Hub-style design, gross and net revenue filters, revenue source filters and spark graphs on topline stats.</description></item>
<item><title>Fusion Alerts Just Got Smarter – Now Integrated with Slack for Real-Time Collaboration</title><link>https://www.contentignite.com/article/fusion-alerts-just-got-smarter-now-integrated-with-slack-for-real-time-collaboration</link><guid isPermaLink="true">https://www.contentignite.com/article/fusion-alerts-just-got-smarter-now-integrated-with-slack-for-real-time-collaboration</guid><pubDate>Wed, 30 Jul 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Fusion Alerts now post to Slack, so publishers and their teams see revenue drops, traffic changes and tag issues in real time.</description></item>
<item><title>Content Ignite and The Media Trust Announce Strategic Partnership to Enhance Ad Quality and Publisher Revenue</title><link>https://www.contentignite.com/article/content-ignite-and-the-media-trust-announce-strategic-partnership-to-enhance-ad-quality-and-publisher-revenue</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-and-the-media-trust-announce-strategic-partnership-to-enhance-ad-quality-and-publisher-revenue</guid><pubDate>Tue, 29 Jul 2025 00:00:00 GMT</pubDate><category>Partnerships</category><dc:creator>Jaanika Hanslip</dc:creator><description>Content Ignite and The Media Trust partner so publishers can add real-time creative scanning to Fusion to protect ad quality and revenue.</description></item>
<item><title>ICO Compliance Letters: What You Need To Know</title><link>https://www.contentignite.com/article/ico-compliance-letters-what-you-need-to-know</link><guid isPermaLink="true">https://www.contentignite.com/article/ico-compliance-letters-what-you-need-to-know</guid><pubDate>Wed, 23 Jul 2025 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>Why the ICO is writing to the UK's top 1,000 sites about cookies and consent, what the letters ask for, and how to respond.</description></item>
<item><title>Fusion UX Update: Small Update, Big Improvements</title><link>https://www.contentignite.com/article/fusion-ux-update-small-update-big-improvements</link><guid isPermaLink="true">https://www.contentignite.com/article/fusion-ux-update-small-update-big-improvements</guid><pubDate>Tue, 01 Jul 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>A round-up of the Fusion UX update: searchable integration usage tables, a new Ad Stacks view for each publisher and more platform-wide fixes.</description></item>
<item><title>Unlock Your Revenue Potential with Content Ignite’s Revenue Insights Hub</title><link>https://www.contentignite.com/article/unlock-your-revenue-potential-with-content-ignites-revenue-insights-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/unlock-your-revenue-potential-with-content-ignites-revenue-insights-hub</guid><pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>How the Revenue Insights report in Fusion breaks ad revenue down by dimensions such as device and country, so publishers can spot trends and gaps.</description></item>
<item><title>Maximise Your Ad Revenue: Unlocking the Power of Ads.txt Insights in Content Ignite’s Fusion Platform</title><link>https://www.contentignite.com/article/maximise-your-ad-revenue-unlocking-the-power-of-ads-txt-insights-in-content-ignites-fusion-platform</link><guid isPermaLink="true">https://www.contentignite.com/article/maximise-your-ad-revenue-unlocking-the-power-of-ads-txt-insights-in-content-ignites-fusion-platform</guid><pubDate>Tue, 27 May 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>How Ads.txt Insights in Fusion finds missing, duplicate and untracked ads.txt lines so buyers can trust and bid on your inventory.</description></item>
<item><title>Unlocking Revenue Potential: Exploring the Demand Mix in Content Ignite’s Insights Hub</title><link>https://www.contentignite.com/article/unlocking-revenue-potential-exploring-the-demand-mix-in-content-ignites-insights-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/unlocking-revenue-potential-exploring-the-demand-mix-in-content-ignites-insights-hub</guid><pubDate>Thu, 22 May 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>The Demand Mix report shows how your inventory and revenue split across demand sources, with revenue, impressions, fill rate and viewability.</description></item>
<item><title>Enhancing User Experience and Ad Revenue: A Deep Dive into Content Ignite's Core Web Vitals Hub</title><link>https://www.contentignite.com/article/enhancing-user-experience-and-ad-revenue-a-deep-dive-into-content-ignites-core-web-vitals-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/enhancing-user-experience-and-ad-revenue-a-deep-dive-into-content-ignites-core-web-vitals-hub</guid><pubDate>Tue, 20 May 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>How the Core Web Vitals report in Fusion tracks LCP, INP, CLS and FCP from real visitors and shows how much of each is down to ads.</description></item>
<item><title>Identify and Resolve Monetisation Issues Efficiently with Content Ignite's Diagnostics Hub</title><link>https://www.contentignite.com/article/identify-and-resolve-monetisation-issues-efficiently-with-content-ignites-diagnostics-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/identify-and-resolve-monetisation-issues-efficiently-with-content-ignites-diagnostics-hub</guid><pubDate>Tue, 13 May 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>The Diagnostics report in Fusion flags the setup issues that cost publishers revenue and explains how to fix each one.</description></item>
<item><title>Maximise Your Site’s Potential with Content Ignite’s Health Score Hub</title><link>https://www.contentignite.com/article/maximise-your-sites-potential-with-content-ignites-health-score-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/maximise-your-sites-potential-with-content-ignites-health-score-hub</guid><pubDate>Tue, 06 May 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>How the Health Score report rates tag health, latency, ads.txt, Core Web Vitals and header bidding in one weighted score.</description></item>
<item><title>Unlock Real-Time Insights with Content Ignite's Live Reporting</title><link>https://www.contentignite.com/article/unlock-real-time-insights-with-content-ignites-live-reporting</link><guid isPermaLink="true">https://www.contentignite.com/article/unlock-real-time-insights-with-content-ignites-live-reporting</guid><pubDate>Tue, 29 Apr 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>Live Reporting in Fusion shows your site's key ad metrics second by second, so you can spot problems and spikes as they happen.</description></item>
<item><title>Content Ignite's Opinion on Google Cookie Update</title><link>https://www.contentignite.com/article/content-ignites-opinion-on-google-cookie-update</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignites-opinion-on-google-cookie-update</guid><pubDate>Wed, 23 Apr 2025 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Alex Newberry</dc:creator><description>Google has dropped its plan to phase out third-party cookies in Chrome. What it means for publishers and what to do next.</description></item>
<item><title>Powering Smarter Monetisation Decisions with the Metrics Hub</title><link>https://www.contentignite.com/article/powering-smarter-monetisation-decisions-with-the-metrics-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/powering-smarter-monetisation-decisions-with-the-metrics-hub</guid><pubDate>Tue, 22 Apr 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>The Metrics report in Fusion tracks ad delivery, revenue and latency so publishers can make faster, better monetisation decisions.</description></item>
<item><title>Diving Deeper Into Revenue Analytics in Content Ignite’s Insights Hub</title><link>https://www.contentignite.com/article/diving-deeper-into-revenue-analytics-in-content-ignites-insights-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/diving-deeper-into-revenue-analytics-in-content-ignites-insights-hub</guid><pubDate>Tue, 15 Apr 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>Revenue Analytics in Fusion joins GA4 traffic data with ad revenue, so publishers can see revenue per session by page and source.</description></item>
<item><title>Unlock the Full Potential of Your Ad Revenue with Content Ignite's SSP Insights Hub</title><link>https://www.contentignite.com/article/unlock-the-full-potential-of-your-ad-revenue-with-content-ignites-ssp-insights-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/unlock-the-full-potential-of-your-ad-revenue-with-content-ignites-ssp-insights-hub</guid><pubDate>Tue, 08 Apr 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>SSP Insights in Fusion shows the bid funnel for every SSP, from bid requests to winning bids, so you know which partners earn their place.</description></item>
<item><title>Content Ignite is excited to announce the launch of the Insights Hub within our Fusion platform</title><link>https://www.contentignite.com/article/content-ignite-is-excited-to-announce-the-launch-of-the-insights-hub-within-our-fusion-platform</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-is-excited-to-announce-the-launch-of-the-insights-hub-within-our-fusion-platform</guid><pubDate>Wed, 02 Apr 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>The Insights Hub launches in Fusion: revenue, SSP, Core Web Vitals, ads.txt, diagnostics and live reports for publishers in one place.</description></item>
<item><title>Case Study: Enhancing Revenue through Integration of LiveRamp and Google PAIR via Content Ignite's Fusion Platform</title><link>https://www.contentignite.com/article/case-study-enhancing-revenue-through-integration-of-liveramp-and-google-pair-via-content-ignites-fusion-platform</link><guid isPermaLink="true">https://www.contentignite.com/article/case-study-enhancing-revenue-through-integration-of-liveramp-and-google-pair-via-content-ignites-fusion-platform</guid><pubDate>Mon, 24 Mar 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>How integrating LiveRamp with Google PAIR through Fusion gave a publisher a 4% revenue uplift: the challenge, the set-up and the results.</description></item>
<item><title>Content Ignite Launches Policy Centre &amp; ID Solutions</title><link>https://www.contentignite.com/article/content-ignite-launches-policy-centre-id-solutions</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-launches-policy-centre-id-solutions</guid><pubDate>Wed, 26 Feb 2025 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Jamie Druce</dc:creator><description>Fusion adds a Policy Centre, which keeps partner terms and consent for sharing personal data in one place, and ID Solutions for identity providers.</description></item>
<item><title>Prebid Asteroid vs. Content Ignite Experiments: How They Compare</title><link>https://www.contentignite.com/article/prebid-asteroid-vs-content-ignite-experiments-how-they-compare</link><guid isPermaLink="true">https://www.contentignite.com/article/prebid-asteroid-vs-content-ignite-experiments-how-they-compare</guid><pubDate>Tue, 25 Feb 2025 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>Jamie Druce</dc:creator><description>Prebid Asteroid tests ID modules but has no reporting or scheduling. How it compares with Fusion Experiments for ID and ad stack tests.</description></item>
<item><title>Understanding The Impact Of A Drop In Traffic On Ad Revenue</title><link>https://www.contentignite.com/article/understanding-the-impact-of-a-drop-in-traffic-on-ad-revenue</link><guid isPermaLink="true">https://www.contentignite.com/article/understanding-the-impact-of-a-drop-in-traffic-on-ad-revenue</guid><pubDate>Tue, 11 Feb 2025 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>Jessica Spencer</dc:creator><description>Why ad revenue falls faster than traffic, the common causes and seasonal patterns, and how publishers can soften the impact.</description></item>
<item><title>What Should Publishers Do in Light of the ICO Consent or Pay Guidance?</title><link>https://www.contentignite.com/article/what-should-publishers-do-in-light-of-the-ico-consent-or-pay-guidance</link><guid isPermaLink="true">https://www.contentignite.com/article/what-should-publishers-do-in-light-of-the-ico-consent-or-pay-guidance</guid><pubDate>Tue, 04 Feb 2025 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Content Ignite</dc:creator><description>What the ICO's consent or pay guidance allows UK publishers to do, how it differs from the EDPB view, and the steps to take.</description></item>
<item><title>Launching Soon: Insights Hub</title><link>https://www.contentignite.com/article/launching-soon-insights-hub</link><guid isPermaLink="true">https://www.contentignite.com/article/launching-soon-insights-hub</guid><pubDate>Mon, 03 Feb 2025 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>A preview of the Insights Hub reports before launch: ads.txt, Core Web Vitals, demand mix, diagnostics, health score and more.</description></item>
<item><title>Content Ignite launches Version 2 of their Publisher Health Checks</title><link>https://www.contentignite.com/article/content-ignite-launches-version-2-of-their-publisher-health-checks</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-launches-version-2-of-their-publisher-health-checks</guid><pubDate>Tue, 21 Jan 2025 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>Version 2 of the Content Ignite publisher health check adds more data sources and scores ads.txt, CWV, header bidding, risk and more.</description></item>
<item><title>A Festive Celebration with Our Publishers and Industry Friends at The Union Club</title><link>https://www.contentignite.com/article/a-festive-celebration-with-our-publishers-and-industry-friends-at-the-union-club</link><guid isPermaLink="true">https://www.contentignite.com/article/a-festive-celebration-with-our-publishers-and-industry-friends-at-the-union-club</guid><pubDate>Wed, 08 Jan 2025 12:46:50 GMT</pubDate><category>Events</category><dc:creator>Jaanika Hanslip</dc:creator><description>Content Ignite publishers and industry friends gathered at The Union Club in London to celebrate a successful 2024.</description></item>
<item><title>Content Ignite and The GoodNet partner to bring ESG data to Publishers</title><link>https://www.contentignite.com/article/content-ignite-and-the-goodnet-partner-to-bring-esg-data-to-publishers</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-and-the-goodnet-partner-to-bring-esg-data-to-publishers</guid><pubDate>Tue, 26 Nov 2024 00:00:00 GMT</pubDate><category>Partnerships</category><dc:creator>James Hanslip</dc:creator><description>Content Ignite partners with The GoodNet to add Ethical Media Index (ESG) scores to publisher health checks.</description></item>
<item><title>Content Ignite Unveil the ‘Publisher Hub’: Transform Your Revenue Strategy</title><link>https://www.contentignite.com/article/content-ignite-unveil-the-publisher-hub-to-transform-your-revenue-strategy</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-unveil-the-publisher-hub-to-transform-your-revenue-strategy</guid><pubDate>Tue, 19 Nov 2024 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>The Publisher Hub brings Ads.txt Insights, Core Web Vitals monitoring and Revenue Analytics together for publishers in Fusion.</description></item>
<item><title>Content Ignite is delighted to announce its certification as a Google Certified Publishing Partner (GCPP)</title><link>https://www.contentignite.com/article/content-ignite-is-delighted-to-announce-its-certification-as-a-google-certified-publishing-partner-gcpp</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-is-delighted-to-announce-its-certification-as-a-google-certified-publishing-partner-gcpp</guid><pubDate>Wed, 06 Nov 2024 00:00:00 GMT</pubDate><category>Company news</category><dc:creator>James Hanslip</dc:creator><description>Content Ignite is now a Google Certified Publishing Partner (GCPP), giving publishers access to Ad Exchange and Open Bidding through MCM.</description></item>
<item><title>Optimising Website Ad Performance Using Content Ignite’s Experiment Technology</title><link>https://www.contentignite.com/article/optimising-website-ad-performance-using-content-ignites-experiment-technology</link><guid isPermaLink="true">https://www.contentignite.com/article/optimising-website-ad-performance-using-content-ignites-experiment-technology</guid><pubDate>Tue, 15 Oct 2024 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>How publishers use Fusion Experiments to A/B test tag configs, ad stacks and layouts on live traffic, and roll out the winner.</description></item>
<item><title>Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing</title><link>https://www.contentignite.com/article/boosting-publisher-revenue-the-role-of-demand-path-optimisation-dpo-and-split-testing</link><guid isPermaLink="true">https://www.contentignite.com/article/boosting-publisher-revenue-the-role-of-demand-path-optimisation-dpo-and-split-testing</guid><pubDate>Mon, 02 Sep 2024 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>James Hanslip</dc:creator><description>How demand path optimisation and split testing help publishers cut wasted bid requests, test new partners and raise ad revenue.</description></item>
<item><title>DPO vs SPO - What’s the difference?</title><link>https://www.contentignite.com/article/dpo-vs-spo-whats-the-difference</link><guid isPermaLink="true">https://www.contentignite.com/article/dpo-vs-spo-whats-the-difference</guid><pubDate>Wed, 28 Aug 2024 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>James Hanslip</dc:creator><description>Demand path optimisation (DPO) is how publishers choose who to sell to; supply path optimisation (SPO) is how buyers choose. The key differences.</description></item>
<item><title>Mastering Ads.txt File Optimisation with Content Ignites Insight Tool</title><link>https://www.contentignite.com/article/mastering-ads-txt-file-optimisation-with-content-ignites-insight-tool</link><guid isPermaLink="true">https://www.contentignite.com/article/mastering-ads-txt-file-optimisation-with-content-ignites-insight-tool</guid><pubDate>Tue, 25 Jun 2024 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>Ben Spencer</dc:creator><description>How to improve your ads.txt file: relationship types, exchanges, required and untracked lines, and a 5-step walkthrough of Ads.txt Insights.</description></item>
<item><title>Google's Privacy Sandbox Delay: What's next?</title><link>https://www.contentignite.com/article/googles-privacy-sandbox-delay-whats-next</link><guid isPermaLink="true">https://www.contentignite.com/article/googles-privacy-sandbox-delay-whats-next</guid><pubDate>Tue, 07 May 2024 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>Google delayed Privacy Sandbox and third-party cookie removal again in 2024. What it meant for publishers, with a 2026 update.</description></item>
<item><title>Google's Plan to Deprecate Third-Party Cookies Delayed Once Again</title><link>https://www.contentignite.com/article/googles-plan-to-deprecate-third-party-cookies-delayed-once-again</link><guid isPermaLink="true">https://www.contentignite.com/article/googles-plan-to-deprecate-third-party-cookies-delayed-once-again</guid><pubDate>Wed, 24 Apr 2024 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Alex Newberry</dc:creator><description>Google pushed third-party cookie deprecation beyond Q4 2024. What changed for publishers then, and an update on where it ended up.</description></item>
<item><title>The Importance of Checking your Cookies</title><link>https://www.contentignite.com/article/the-importance-of-checking-your-cookies</link><guid isPermaLink="true">https://www.contentignite.com/article/the-importance-of-checking-your-cookies</guid><pubDate>Fri, 12 Apr 2024 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>Most publishers fire trackers before consent or after a refusal. Why cookie checks matter for compliance and how to audit your site.</description></item>
<item><title>Introducing Fusion Ad Stacks</title><link>https://www.contentignite.com/article/introducing-fusion-ad-stacks</link><guid isPermaLink="true">https://www.contentignite.com/article/introducing-fusion-ad-stacks</guid><pubDate>Mon, 18 Mar 2024 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Fusion v4.3 adds Ad Stacks, Publisher Integrations and Global Search, so publishers can manage ad units and partners from one place.</description></item>
<item><title>Adapting to Change: The Impact of ICO Regulations and the Rise of Consent or Pay Models on Digital Publishing</title><link>https://www.contentignite.com/article/adapting-to-change-the-impact-of-ico-regulations-and-the-rise-of-consent-or-pay-models-on-digital-publishing</link><guid isPermaLink="true">https://www.contentignite.com/article/adapting-to-change-the-impact-of-ico-regulations-and-the-rise-of-consent-or-pay-models-on-digital-publishing</guid><pubDate>Thu, 07 Mar 2024 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Tirion Yeoman</dc:creator><description>How the ICO's 2024 update and the rise of consent or pay models affect digital publishers, with an update on the final guidance.</description></item>
<item><title>Understanding Challenges of INP for Core Web Vitals (CWV) and How To Improve Your Score</title><link>https://www.contentignite.com/article/understanding-challenges-of-inp-for-core-web-vitals-cwv-and-how-to-improve-your-score</link><guid isPermaLink="true">https://www.contentignite.com/article/understanding-challenges-of-inp-for-core-web-vitals-cwv-and-how-to-improve-your-score</guid><pubDate>Wed, 07 Feb 2024 00:00:00 GMT</pubDate><category>Guides</category><dc:creator>Ben Spencer</dc:creator><description>What Interaction to Next Paint (INP) measures, the 200 ms target, how ads and CMPs slow it down, and how publishers can improve it.</description></item>
<item><title>Publishers’ privacy conundrum in response to ICO warnings</title><link>https://www.contentignite.com/article/publishers-privacy-conundrum-in-response-to-ico-warnings</link><guid isPermaLink="true">https://www.contentignite.com/article/publishers-privacy-conundrum-in-response-to-ico-warnings</guid><pubDate>Mon, 05 Feb 2024 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>Ross Webster on the privacy conundrum publishers face after the ICO's warnings on cookies and consent.</description></item>
<item><title>Unlock Comprehensive Revenue Insights with Content Ignite's Revenue Analytics</title><link>https://www.contentignite.com/article/unlock-comprehensive-revenue-insights-with-content-ignites-revenue-analytics</link><guid isPermaLink="true">https://www.contentignite.com/article/unlock-comprehensive-revenue-insights-with-content-ignites-revenue-analytics</guid><pubDate>Sun, 28 Jan 2024 00:00:00 GMT</pubDate><category>Insights Hub</category><dc:creator>Ben Spencer</dc:creator><description>Revenue Analytics joins GA4 traffic data with ad revenue so publishers can see what each page, source and session earns.</description></item>
<item><title>Cookies and Dark Patterns: UK ICO Warns Top Publishers of Coming Enforcement</title><link>https://www.contentignite.com/article/cookies-and-dark-patterns-uk-ico-warns-top-publishers-of-coming-enforcement</link><guid isPermaLink="true">https://www.contentignite.com/article/cookies-and-dark-patterns-uk-ico-warns-top-publishers-of-coming-enforcement</guid><pubDate>Mon, 27 Nov 2023 00:00:00 GMT</pubDate><category>Privacy &amp; compliance</category><dc:creator>Ross Webster</dc:creator><description>The ICO warned the UK's top sites about cookie banners and dark patterns in 2023. What it asked for and what publishers should check.</description></item>
<item><title>Run experiments and gain new levels of reporting insight with v4.2 of Publisher Cloud</title><link>https://www.contentignite.com/article/run-experiments-and-gain-new-levels-of-reporting-insight-with-v4-2-of-publisher-cloud</link><guid isPermaLink="true">https://www.contentignite.com/article/run-experiments-and-gain-new-levels-of-reporting-insight-with-v4-2-of-publisher-cloud</guid><pubDate>Mon, 03 Apr 2023 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Version 4.2 added experiments and new reporting dimensions, so publishers could A/B test their set-up and see results in more detail.</description></item>
<item><title>Sign up to live and earning with v4.1 - Step-by-step guidance including automated MCM!</title><link>https://www.contentignite.com/article/sign-up-to-live-and-earning-with-v4-1-step-by-step-guidance-including-automated-mcm</link><guid isPermaLink="true">https://www.contentignite.com/article/sign-up-to-live-and-earning-with-v4-1-step-by-step-guidance-including-automated-mcm</guid><pubDate>Wed, 18 Jan 2023 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Version 4.1 added step-by-step onboarding and automated Google MCM set-up, taking publishers from sign-up to earning faster.</description></item>
<item><title>Content Ignite announce the appointment of Brian Fitzpatrick as Chairman</title><link>https://www.contentignite.com/article/content-ignite-announce-the-appointment-of-brian-fitzpatrick-as-chairman</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-announce-the-appointment-of-brian-fitzpatrick-as-chairman</guid><pubDate>Mon, 05 Dec 2022 00:00:00 GMT</pubDate><category>Company news</category><dc:creator>Ben Spencer</dc:creator><description>Content Ignite appoints Brian Fitzpatrick as Chairman to support its growth as an ad technology and monetisation platform for publishers.</description></item>
<item><title>The launch of Publisher Cloud v4.0 - Flexibility like you wouldn’t believe</title><link>https://www.contentignite.com/article/the-launch-of-publisher-cloud-v4-0-flexibility-like-you-wouldnt-believe</link><guid isPermaLink="true">https://www.contentignite.com/article/the-launch-of-publisher-cloud-v4-0-flexibility-like-you-wouldnt-believe</guid><pubDate>Wed, 19 Oct 2022 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Jamie Druce</dc:creator><description>Version 4.0 moved the ad server choice to the ad unit level, so publishers can mix Google Ad Manager and other ad servers.</description></item>
<item><title>Total Media Solutions (Oraki) and Content Ignite announce strategic partnership</title><link>https://www.contentignite.com/article/total-media-solutions-and-content-ignite-announce-strategic-partnership</link><guid isPermaLink="true">https://www.contentignite.com/article/total-media-solutions-and-content-ignite-announce-strategic-partnership</guid><pubDate>Wed, 29 Jun 2022 00:00:00 GMT</pubDate><category>Partnerships</category><dc:creator>Ben Spencer</dc:creator><description>Total Media Solutions (Oraki) and Content Ignite partner to give publishers access to Google Ad Manager 360 and Fusion together.</description></item>
<item><title>Content Ignite launch Contextual Audience Segmentation for Publishers</title><link>https://www.contentignite.com/article/content-ignite-launch-contextual-audience-segmentation-for-publishers</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-launch-contextual-audience-segmentation-for-publishers</guid><pubDate>Mon, 06 Jun 2022 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>Content Ignite launches contextual audience segmentation, so publishers can target and sell audiences without third-party cookies.</description></item>
<item><title>Content Ignite release v.1.0 Wordpress plugin for Publishers</title><link>https://www.contentignite.com/article/content-ignite-release-v-1-0-wordpress-plugin-for-publishers</link><guid isPermaLink="true">https://www.contentignite.com/article/content-ignite-release-v-1-0-wordpress-plugin-for-publishers</guid><pubDate>Fri, 22 Apr 2022 00:00:00 GMT</pubDate><category>Product updates</category><dc:creator>Ben Spencer</dc:creator><description>The Content Ignite WordPress plugin adds the Fusion tag to WordPress sites without developer time, so publishers can go live faster.</description></item>
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