How it Works

Maximise Revenue, Efficiency & Control

Demand-Path Optimisation via Experiments
Fusion Ad Revenue icon by Content Ignite

Proprietary experiment technology to improve Demand-Path Optimisation to increase ad revenue

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DSPs / SSPs
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Ad Units
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Ad Configs
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Geos
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Devices
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Audiences
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Browsers
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Viewports
One-Tag
Provides
Fusion Efficiency Example by Content Ignite

Unique time-saving technology that helps your team improve workflows, optimise yield and achieve optimal productivity

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Healthchecks
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Header Bidding Wrapper
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Drag & Drop Ad Stacks
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Contextual
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Ad Templates
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In-View Refresh
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Unified Reporting
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Experiments
Visibility & Control of
Ad-Technologies
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Using our Self-Serve Platform to manage ad units, tags, SSPs, CMPs, audiences and much more.

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Self-Serve Access
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Tag Management
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SSPs
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CMPs
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Adservers
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DSPs
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Ad-Block Recovery
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Fallback Creative
REVENUE

Maximising Revenue using Demand-Path Optimisation & Experiment Technology

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Demand-Path Optimisation

Test SSPs at a macro and micro-level. Find out who performs and who doesn't and reduce bid requests to underperformers to Geo, Device, Browser & Audience level

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Experiment Technology

A/B test each change to your ad stack, whether it's an ad unit, SSP, targeting like Geo or Device, behaviour like position on the page, load in-view and refresh.

Learn More about 'Monetisation'
Fusion Demand-Path Optimisation by Content Ignite
EFFICIENCY

Maximise Efficiency & Reduce Costs

Content Ignite technology streamlines publisher operations, harnessing automation, maximising efficiency, and ultimately reducing costs effectively.

01.
Tech Integration Costs
Fusion save on Tech Integration Costs by Content Ignite

Reduce high-developer fees by having one-tag ad-tech integration and UI toggles.

02.
Ad-Stack 
Management
Fusion Ad Stack Management by Content Ignite

Reduce development and operations fees with drag-and-drop ad stacks.

03.
Ad 
Templates
Fusion Ad Templates by Content Ignite

Reduce development fees with custom ad templates via our Fusion platform.

04.
Ad 
Experiments
Fusion Ad Experiments by Content Ignite

Reduce operations fees with A/B testing of ad layout and performance.

05.
Alerts & 
Warnings
Fusion Real-Time Alerts by Content Ignite

Save lost revenue with real-time email and instant message alerts.

06.
Real-time Monitoring
Fusion Real-Time Monitoring by Content Ignite

Save lost revenue with real-time reports and revenue performance

07.
Revenue 
Healthchecks
Fusion Revenue Healthchecks by Content Ignite

Gain insights on how to improve your revenue and site performance.

08.
AutO-GENERATED
VIDEO Content
Fusion Auto Generated Video Content by Content Ignite

Reduce editorial and video creation costs with auto-generated video content

CONTROL

Visibility & Transparency & Self-Serve = Control

Maximising control via our Self-Serve Platform to manage ad units, tags, SSPs, CMPs and much more.

01.
Tag
Control
Fusion Tag Control by Content Ignite

Extreme event control i.e.  immmediate turn off of advertising

02.
Audience
Management
Fusion Audience Management by Content Ignite

Create audiences for monetisation, brand safety and more…

03.
Simplified Onboarding
Fusion Simplified Onboarding by Content Ignite

Process management & transparency to get earning quicker!

04.
Self-Serve
Billing
Fusion Self-Serve Billing by Content Ignite

Simple billing set up and management with automated monthly payment & charges

05.
Micro-level
Ad Management
Fusion Micro-Level Management by Content Ignite

Ad control & configuration to format, geo, device, URL-path & audience level

06.
Adserver
Control
Fusion Adserver Control by Content Ignite

Your demand or our demand down to config level, unlimited GAM adserver options

07.
Demand
Control
Fusion Demand Control by Content Ignite

Switch demand based on performance down to config level

08.
Brand Management
& APIs
Fusion Brand Management by Content Ignite

Management, in-platform and on-ads for your brand with logo and colours

SOLUTIONS

4 easy ways for Publishers to work with us, pick your plan!

Hybrid option available

Fusion Plug & Play Ad Products by Content Ignite
Plug & Play
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Revenue Share
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100% CI Demand
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Net 30 payment
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1-Month Rolling Contract
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Revenue Fully Managed
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Demand Fully Managed
Fusion Managed Service Ad Operations by Content Ignite
Managed Service
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Retainer & Rev Share
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Publisher / CI Demand
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Net 30 Charge/Payment
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3-36 Month Contracts
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Yield Management
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Consultancy
Fusion Self-Service Ad Managment by Content Ignite
Self Service
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Usage-based Pricing
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100% Publisher Demand
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Net 30 Charge
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3-24 Month Rolling Contracts
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Your Own Optimisation
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Your Own SSPs
Learn about 'Solutions'

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