What Defines User Consent?

  • An individual’s consent has to be “freely given, specific, informed and unambiguous”.
  • Consent cannot be inferred from silence, pre-ticked boxes or inactivity.
  • GDPR requires positive action from the individual for consent to be valid.
  • The onus is on companies to prove that consent has been obtained lawfully.

Processing Consensual User Data

What? The processing of personal data to ensure that it is no longer directly linked to an individual – by encryption, hashing or ‘tokenisation’.

How? By encryption at the point of collection for non-identifying data (with a randomised cookie ID) enables recognition but not identification of an individual.

Why? The benefits of Pseudonymisation are

(i) increased privacy and security and

(ii) relief from the rights of access, rectification and erasure.

NOTE. Whatever form of pseudonymisation is used, the data should still be regarded as personal data under the GDPR.

Testimonials from our partners


Content Ignite® is an innovator in the space, and their brand and vision is a huge inspiration and keeps us challenging ourselves at Revcontent.

John Lemp (CEO RevContent)

Content Ignite® has been a key partner for us and we look forward to working with the team in the future to fuel each others ambitious growth.

Mike Harty (Co Founder & COO PowerLinks)

Content Ignite® was the first platform we worked with to deliver native advertising products onto our group of websites. They have been a most helpful, resourceful and inventive partner we have worked with, with very fast turnaround in SLAs.

Russell Winterburn (Friday Media)